Ad 2 of 4 · The Tick-Borne Illness Global Summit · Production sheet
Nothing here is approved yet. Alicia needs to read the script and see the tick character before this gets built. The body-check line (behind the ears, hairline, waistband, behind the knees) is standard public-health guidance rather than medical advice — but her name is on this, so it is her call, not ours.
One idea carries this ad: two worlds, cut against each other. The world you see — an ordinary lawn, an ordinary afternoon — and the world that is actually down there, where the ticks are an armoured legion waiting on lawn chairs for the picnic to start. The joke is that they are organised and we are not.
The legion belongs to this ad only. Ads 1, 3 and 4 get their own visual worlds so the four never look like the same video four times.
Alicia's voice. Roughly 45–50 seconds. Copy this straight into ElevenLabs — it is clean spoken text with no stage directions to strip out.
Before you go outside today — Do you know how to get a tick off? Yeah! I'm talking to you! Not think you know. Actually know. Here's the thing. You picture woods. Hiking. Camping. Nope. Edge of your lawn. The leaf pile by the garage. The long grass behind the soccer field. Not a question. That's where they are. Which is where you already are. So — two minutes when you come inside. Behind the ears. The hairline. The waistband. Behind the knees. The spots everybody skips. Still with me? Good. Harder ones. How do you get one out — properly? What do you do in the first hour? The first twenty-four? And weeks later, when everyone's forgotten there was a bite — what are you watching for? Yeah. Nobody tells you that part. So we're telling you. All of it. Lyme. Alpha-gal. Co-infections. Treatments. Pediatric. Research. Mind and body. And how to actually live with this. Four days. Free. Online. The Tick-Borne Illness Global Summit, October eighth to eleventh. Fill your arsenal before you need it.
Why this should sound less robotic than the last take. Short sentences and direct questions are what ElevenLabs handles best — question marks give it real intonation. Long winding sentences are what make it drone. You should not need to change a single setting.
Four models, each doing the one thing it is best at. All available on fal.ai.
| Model | Job | Why this one |
|---|---|---|
| Flux | Still images of the real world | Best photoreal stills. Everything ordinary — lawns, tweezers, a clock — starts here. |
| Nano Banana | The tick character, and every scene it appears in | The only one that reliably keeps a character looking like itself across many images. This is what stops you ending up with twelve different ticks. |
| Seedance | Turning stills into 5-second clips | Strong camera movement for the money. Feed it a still, give it the motion, get a clip. |
| Veo | The three human reaction shots only | The only one that does convincing faces and lip-sync with audio. Expensive, so it is spent on three clips and nothing else. |
Put no subtitles, no captions, no text overlay in every video prompt.
These models like to burn their own captions into the picture, and once they are there they cannot
be removed cleanly. Every prompt below already includes it. If text shows up anyway, regenerate.
Budget three or four takes per shot. A head turn with lip-sync is the hardest thing to ask for and misses often. So does anything with many small creatures in formation.
One image. Everything else in the legion world is generated from it.
Make them funny-menacing, never lovable. Scrubbing Bubbles are adorable because they are the hero — these are the villain. Competent, patient, well-equipped, faintly smug.
Character design sheet, stylized 3D animated creature. A tick reimagined as a tiny ancient warrior: oval armored body plated in burnished bronze like overlapping lamellar armor, eight legs, a small round shield strapped to one side, a short red horsehair crest along its back like an ancient helmet. Menacing and competent, faintly smug, not cute. Three-quarter view, neutral grey background, soft studio lighting, high detail, cinematic CGI render, square composition.
Flux or Nano Banana — whichever gives you a creature you like. Generate plenty. This single image sets the look of the whole ad.
Keep the genre, avoid the property. Ancient warriors, bronze, shields and phalanxes are a genre and are safe to use. Do not name or copy a specific film's characters, logos or shots. Fan-made political videos get away with that; a branded promotion for a ticketed event does not.
Twenty shots, about 53 seconds. Treat every timing here as provisional — once the voiceover is rendered, the real phrase boundaries get measured out of the audio file and the cuts are locked to those, not to these estimates.
Ten of them are footage you already have, or typography that renders for free — so this is roughly twelve new generations, not forty.
ON SCREEN BEFORE YOU GO OUTSIDE TODAY → hard cut → WAIT, WHAT?
She is mid-step, heading out. The turn lands exactly on the question — "do you know how to get a tick off?" is what stops her. The whole ad hangs off these four seconds.
Medium close-up, 50mm lens, shallow depth of field. A woman in her thirties in a casual jacket stands at a back gate in a sunlit suburban garden, one hand on the latch, mid-step, about to head outside. She whips her head around toward the camera, startled and slightly amused, and says clearly: "Wait — what?" Her mouth is clearly visible and in sync with the line. Handheld camera with a fast snap zoom pushing into her face on the turn. Warm late-morning backlight, cream and sage tones, natural documentary realism. Ambient garden sound only, birdsong and light breeze. No music. No subtitles, no captions, no text overlay. Vertical 9:16.
ON SCREEN YEAH. YOU.
Half a second each, back to back. Three different people caught heading outside says this is everybody faster than any line of script could.
Medium close-up, 50mm lens. A man in his forties on a front porch, dog lead in hand, mid-stride toward the steps. He turns his head sharply to camera, eyebrows raised, and says: "Wait — what?" Handheld, fast snap zoom on the turn. Bright morning sun, warm cream and sage tones, natural documentary realism. Ambient suburban sound only. No music. No subtitles, no captions, no text overlay. Vertical 9:16.
Medium close-up, 50mm lens. A teenage girl with a sports bag over one shoulder walking away across a grass field, late afternoon. She spins around toward camera, half-laughing, and says: "Wait — what?" Handheld, fast snap zoom on the turn. Golden low sun, long shadows, cream and sage tones, natural documentary realism. Ambient outdoor sound only. No music. No subtitles, no captions, no text overlay. Vertical 9:16.
ON SCREEN ACTUALLY KNOW.
First look at the enemy, and he is not remotely worried about you.
Using the armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens, shallow depth of field. The creature is clamped onto the skin of a human forearm, turning its head to look directly into the lens, entirely unbothered. Fine golden arm hair rising around it like a forest. Warm indoor daylight, cinematic CGI, humorous and faintly sinister. No text, no subtitles. Vertical 9:16.
The creature turns its head slowly toward the lens and settles lower, drawing its shield in like a lid closing. Fine hairs shift slightly. The camera pushes in very slowly. No subtitles, no captions, no text overlay.
ON SCREEN YOU PICTURE THIS
Wide shot, 24mm lens. A dark dense forest interior, tall pines, deep shadow, mist between the trunks, a single shaft of cold light falling through. Ominous and cinematic, desaturated blue-green palette, the classic idea of dangerous wilderness. No people, no creatures. Vertical 9:16 composition.
Slow steady push forward into the trees. Mist drifts across the shaft of light. Branches move faintly. Ominous and still. No subtitles, no captions, no text overlay.
ON SCREEN NOPE
One second. Hard cut from that forest to a completely boring lawn. The joke is the flatness.
Reuse you may already have this — check s2.1–s2.4 in your existing clips before generating.
Wide shot, 35mm lens, locked-off static camera. A completely ordinary suburban back lawn on a bright overcast afternoon. Mown grass meeting a strip of long unmown grass and a pile of dead leaves by a fence. Nothing unusual, no creatures, no people. Flat neutral daylight, no hard shadows, documentary realism, deliberately mundane. Vertical 9:16 composition.
The signature shot of the whole campaign. If only one image from this ad gets screenshotted and passed around, it will be this one.
Using the armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens, camera at ground level among grass blades. Three of the creatures lounge in miniature folding lawn chairs at the boundary where mown grass meets long unmown grass, bronze armor glinting, shields propped beside them, one with a leg crossed, completely relaxed. Far behind them in soft focus, a blurred suburban family picnic on a bright lawn. Warm late-afternoon sunlight, shallow depth of field, cinematic CGI, humorous but quietly ominous. No text, no subtitles. Vertical 9:16.
One of the creatures turns its head to watch the distant picnic. Another shifts in its chair. Grass sways gently around them. The camera drifts slowly forward at ground level. No subtitles, no captions, no text overlay.
Using the armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens. A small military encampment of the creatures built into a pile of dry brown leaves beside a garage wall, tiny bronze shields stacked in pyramids, small red banners on twig poles, one sentry standing watch on a leaf edge. Late afternoon sun raking low, warm browns and bronze, cinematic CGI, funny and epic. No text, no subtitles. Vertical 9:16.
The banners stir in a light breeze and the sentry turns its head slowly, scanning. Dry leaves shift very slightly. The camera drifts slowly right to left. No subtitles, no captions, no text overlay.
Using the armored warrior tick from the reference image, keep its design exactly the same. Low angle extreme macro, 24mm lens at ground level. A tight phalanx of dozens of the creatures marching in formation through towering blades of grass beside a soccer goal post, shields locked, red crests bobbing in rhythm, pollen and dust hanging in shafts of light. Epic battle staging played at insect scale. Golden backlight through the grass, deep greens and bronze highlights, cinematic CGI, heroic and funny. No text, no subtitles. Vertical 9:16.
The formation advances steadily toward the lens as the camera tracks backwards low to the ground. Crests bob in rhythm, dust drifts through the light. Distant rhythmic marching and shield clatter. No subtitles, no captions, no text overlay.
ON SCREEN WHERE YOU ALREADY ARE
This is the most important cut in the ad. Same framing as shot 6, legion gone, and a real child runs across the same grass. The cut says the thing the script has been trying to say in words: it looks ordinary, and it isn't. Match the framing deliberately.
Wide shot, 35mm lens, camera low near the ground. The boundary of a mown suburban lawn where it meets long unmown grass, completely empty and ordinary, no creatures. A young child in a yellow raincoat runs across the grass in the middle distance, laughing, oblivious. Bright natural afternoon light, documentary realism, warm cream and green tones. Vertical 9:16 composition.
The camera rises and pulls back slowly from grass level as the child runs across the frame. Grass sways. Bright and ordinary. No subtitles, no captions, no text overlay.
ON SCREEN TWO MINUTES
Reuse your existing s1.1 or s1.2
(back door, family coming in) should cover this without generating anything.
ON SCREEN BEHIND THE EARS → THE HAIRLINE → THE WAISTBAND
Comic and slightly horrifying, about a second and a half each. This is the practical information in the ad, smuggled in as a joke — which is exactly why people will remember it.
Using the armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens. Two of the creatures pitching a tiny camp in the warm hollow behind a human ear, bronze armor glinting, a small red banner planted in the skin fold, thick soft hair rising like trees around them. Warm domestic evening light, cinematic CGI, comic and slightly horrifying. No text, no subtitles. Vertical 9:16.
Using the armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens. A column of the creatures marching single file along a human hairline as if crossing a mountain ridge, the hair rendered as a dense dark forest below them, shields on their backs, red crests in a row. Soft window light, cinematic CGI, epic scale played for laughs. No text, no subtitles. Vertical 9:16.
Using the armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens, static camera. Three of the creatures rappelling on tiny ropes down the elastic waistband of a pair of trousers, one bracing against the fabric, another looking up and gesturing an order. Warm interior daylight, cotton fibres huge and soft-focused, cinematic CGI, comic. No text, no subtitles. Vertical 9:16.
Small deliberate movements only: the creatures adjust position, a banner stirs, one turns its head. The camera makes a slow gentle orbit. Keep the scene otherwise still. No subtitles, no captions, no text overlay.
ON SCREEN STILL WITH ME?
Using the armored warrior tick from the reference image, keep its design exactly the same but make this one more decorated and senior: heavier bronze plating, a taller red crest, a scarred shield. Extreme macro, 85mm lens. It stands on a blade of grass and turns slowly to face the lens with unmistakable confidence. Golden backlight, shallow depth of field, cinematic CGI, charismatic and smug. No text, no subtitles. Vertical 9:16.
The creature turns slowly to face the lens and holds the look, utterly still and confident. The grass blade sways gently beneath it. Slow push in. No subtitles, no captions, no text overlay.
ON SCREEN PROPERLY?
Macro shot, 100mm macro lens, static camera. A pair of fine-point stainless steel tweezers lying on a clean bathroom counter beside a folded towel, untouched. Soft morning light through frosted glass, cream tiles and sage green, quiet domestic stillness, documentary realism. No people. Vertical 9:16 composition.
Almost static. A slow rack focus from the towel to the tweezers as the light shifts faintly. Nothing else moves. No subtitles, no captions, no text overlay.
ON SCREEN FIRST HOUR? FIRST 24?
Macro shot, 85mm lens, shallow depth of field, static camera. The face of a plain kitchen wall clock, second hand mid-sweep, warm afternoon light falling across it, a softly blurred kitchen behind. Documentary realism, cream and sage tones. Vertical 9:16 composition.
The second hand sweeps steadily around the dial. Light shifts very slightly across the face. The camera pushes in slowly. No subtitles, no captions, no text overlay.
ON SCREEN WEEKS LATER? → NOBODY TELLS YOU THAT PART
This is the most important shot in the ad, and it is the one you will be tempted to cut. Twenty seconds of jokes buys you these four seconds of truth, and those four seconds are what the ad is actually for. Without it this is a funny video about bugs. With it, it is a summit. No humour here at all — play it completely straight.
Medium shot, 50mm lens, static camera, shallow depth of field. A woman in her thirties sitting on the end of a sofa in flat grey afternoon light, still dressed, not doing anything, looking at nothing. Exhausted rather than sad. Muted desaturated interior, soft window light from one side, quiet and unstyled documentary realism. No text. Vertical 9:16 composition.
Almost no movement. She blinks slowly and breathes. Grey light shifts faintly across the room. The camera is locked off and completely still. No subtitles, no captions, no text overlay.
LYME · ALPHA-GAL · CO-INFECTIONS · TREATMENTS · PEDIATRIC · RESEARCH · MIND & BODY · LIVING WITH IT
Free to produce Typography, struck one at a time on the beat. No generation needed — this is built in the edit.
This section is doing real work: someone who thinks "I already know about Lyme" hears alpha-gal and mind-and-body and reconsiders. When speakers are confirmed, their headshots drop straight into this slot — the structure already has a hole shaped like them.
THE TICK-BORNE ILLNESS GLOBAL SUMMIT · OCTOBER 8–11, 2026 · FREE & ONLINE
Free to produce Already built and reusable across all four ads — logo, dates, free and online, on cream.