Before You Go Out

Ad 2 of 4 · The Tick-Borne Illness Global Summit · Production sheet

Nothing here is approved yet. Alicia needs to read the script and see the tick character before this gets built. The body-check line (behind the ears, hairline, waistband, behind the knees) is standard public-health guidance rather than medical advice — but her name is on this, so it is her call, not ours.

One idea carries this ad: two worlds, cut against each other. The world you see — an ordinary lawn, an ordinary afternoon — and the world that is actually down there, where the ticks are an armoured legion waiting on lawn chairs for the picnic to start. The joke is that they are organised and we are not.

Scale, decided 14 August: monsters at the lawn edge. The ticks are the size of a large dog, knee-high to an adult, with dozens of small unarmoured young swarming around them — not tiny warriors seen through a macro lens. This shows them at the size they feel rather than the size they are, which is both more unsettling and far more reliable to generate. Every prompt on this page is written to that scale. Do not mix the two.

The legion belongs to this ad only. Ads 1, 3 and 4 get their own visual worlds so the four never look like the same video four times.

01The voiceover script

Alicia's voice. Copy this straight into ElevenLabs — it is clean spoken text with no stage directions to strip out.

Measured from the v4 take: 63.9 seconds. 51.7 seconds of speech and 12.2 seconds of pauses across 37 breaths, which works out at 203 words per minute. Conversational is 140–160 and broadcast voiceover is 150–170, so this take is rushing — and it is still over a minute long.

Slowing the read down would push it past seventy seconds. The only fix that helps both problems is cutting words. See the note below.

Before you go outside today — Do you know how to get a tick off?

Yeah! I'm talking to you!

Not think you know. Actually know.

Here's the thing. You picture woods. Hiking. Camping.

Nope. Edge of your lawn. The leaf pile by the garage. The long grass behind the soccer field.

Not a question. That's where they are. Which is where you already are.

So — two minutes when you come inside. Behind the ears. The hairline. The waistband. Behind the knees. The spots everybody skips.

Still with me? Good. Harder ones.

How do you get one out — properly? What do you do in the first hour? The first twenty-four?

And weeks later, when everyone's forgotten there was a bite — what are you watching for?

Yeah. Nobody tells you that part.

So we're telling you. All of it.

Lyme. Alpha-gal. Co-infections. Treatments. Pediatric. Research. Mind and body. And how to actually live with this.

Four days. Free. Online. The Tick-Borne Illness Global Summit, October eighth to eleventh.

Fill your arsenal before you need it.

Why this should sound less robotic than the last take. Short sentences and direct questions are what ElevenLabs handles best — question marks give it real intonation. Long winding sentences are what make it drone. You should not need to change a single setting.

02The pipeline

Four models, each doing the one thing it is best at. All available on fal.ai.

ModelJobWhy this one
Flux Still images of the real world Best photoreal stills. Everything ordinary — lawns, tweezers, a clock — starts here.
Nano Banana The tick character, and every scene it appears in The only one that reliably keeps a character looking like itself across many images. This is what stops you ending up with twelve different ticks.
Seedance Turning stills into 5-second clips Strong camera movement for the money. Feed it a still, give it the motion, get a clip.
Veo The three human reaction shots only The only one that does convincing faces and lip-sync with audio. Expensive, so it is spent on three clips and nothing else.

The order of work

Put no subtitles, no captions, no text overlay in every video prompt. These models like to burn their own captions into the picture, and once they are there they cannot be removed cleanly. Every prompt below already includes it. If text shows up anyway, regenerate.

Budget three or four takes per shot. A head turn with lip-sync is the hardest thing to ask for and misses often. So does anything with many small creatures in formation.

03Do this first — the character

One image. Everything else in the legion world is generated from it.

Make them funny-menacing, never lovable. Scrubbing Bubbles are adorable because they are the hero — these are the villain.

The comedy engine is the mismatch: magnificent armour, disgusting body. Beautiful craftsmanship wrapped around something bloated, heavy and overfed that has clearly been eating well for a long time. Engorged is also what a fed tick actually looks like, so the joke is accurate as well as funny. Heavy-lidded and unhurried — they are not chasing you, they are waiting, because they know you are coming to them.

Character design sheet, stylized 3D animated creature. A tick reimagined as a gluttonous ancient warrior: a heavy, swollen, engorged oval body, visibly overfed and sluggish, plated in beautiful burnished bronze lamellar armor that strains and gaps around its bulk. Eight short thick legs. An ornate round shield with embossed detail. A tall red horsehair crest running along its back. The armor is genuinely handsome and finely crafted; the body inside it is grotesquely well fed. Heavy-lidded, smug, unhurried, in no rush whatsoever. Scale: a substantial creature roughly the size of a large dog, knee-high to an adult person, not an insect seen through a macro lens. Include a smaller unarmoured juvenile alongside it for scale, plain and dark, a quarter the size. Three-quarter view, neutral grey background, soft studio lighting, high detail, cinematic CGI render, square composition.

Flux or Nano Banana — whichever gives you a creature you like. Generate plenty. This single image sets the look of the whole ad.

Keep the genre, avoid the property. Ancient warriors, bronze, shields and phalanxes are a genre and are safe to use. Do not name or copy a specific film's characters, logos or shots. Fan-made political videos get away with that; a branded promotion for a ticketed event does not.

03aHow these prompts are built

Every prompt below is written in labelled sections rather than one long sentence. These models read that structure and it stops details getting lost in a run-on paragraph.

SectionWhat goes in itStillsVideo
StyleThe hybrid: real environment, animated creaturesyesyes
Character StyleThe tick, and a reference to @Image1 so it stays consistentyesyes
Lighting & EnvironmentTime of day, light direction, what is photorealyesyes
SubjectWho is in frame and what their mood isyesyes
CompositionLens, height, framing, ratioyes
Action SequenceThe camera move and what moves in the shotyes
AudioAmbience only. Never musicyes
NegativeThe no-captions guardyesyes

The single most important line is the Style one. Saying photorealistic environment, stylized 3D creatures composited into it is what gives you a real lawn with animated ticks on it. Without it the model makes the whole frame a cartoon, and the joke dies — the joke only works if the lawn is unmistakably your lawn.

@Image1 means your character image. Attach the tick you generated in section 03 as the reference, and that tag points the model at it.

03bCamera moves

These models respond to camera language, but only if you name the move. Drop one of these phrases into any motion prompt.

MovePhrase to useGood for
Push inthe camera pushes in slowly toward the subjectBuilding pressure. Safest move there is.
Pull back revealthe camera pulls back and rises, revealing the wider sceneTurning a detail into a context. Your shot 9.
Aerial descendthe camera begins high above looking down, then descends smoothly and tilts forward until it settles at ground levelGrand entrances. Big, cinematic, expensive-looking.
Orbitthe camera arcs slowly around the subject, staying lowMaking a hero of something. Your commander shot.
Trackingthe camera tracks backwards low to the ground as the subject advancesAnything marching toward you.
Rack focusa slow rack focus from the foreground to the subject behindTwo-things-in-one-frame. Very cheap, very effective.
Whip pana fast whip pan to the right, motion blurredHard cuts between beats. Use sparingly.
Snap zooma fast snap zoom pushing into the faceReactions. Your three turns.

The rule that matters most: move the characters, not the camera. The commonest failure in AI video is a gorgeous camera move gliding over a scene where nothing is alive — a diorama, not a shot. If the only movement in your prompt is the camera, that is exactly what you will get back.

Give the creatures real verbs: drinking, pointing, laughing, hauling, arguing, giving orders, scratching, falling behind. Then let the camera do something simple, or nothing at all. A locked-off camera on a scene full of life beats a crane move over a statue every time — and it generates more reliably, because the model has less to keep track of.

A full 360 will not survive one clip — and you already worked this out yourself. Image-to-video models generate about five seconds, and they lose track of what the back of a subject looks like somewhere past halfway. Ask for a complete circle and it warps.

Do it as two clips and cut between them. Roughly 180 degrees each, from two different starting positions. Cut on the movement and the eye reads it as one continuous sweep — this is how it is done in real films too, and it is more useful than a true 360 because you get two usable shots instead of one.

The same scene from two angles

Your instinct here is right and it is the cheapest way to make a small amount of footage feel like a lot. Generate the still once, then get a second still of the same scene from the opposite side, and cut between them. Two shots, one setup. Here is that pair for the signature lawn-chair scene.

Nano Banana still — A, the aerial arrival
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. High wide aerial view looking down at the boundary where a mown suburban lawn meets long unmown grass. Three heavy engorged armored warrior ticks lounge in folding lawn chairs at that edge, seen from above, bronze armor catching the light. Beyond them, a suburban family picnic on the open lawn. Warm late-afternoon sunlight, long shadows, cinematic CGI. No text, no subtitles. Vertical 9:16.
Seedance motion — A
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot, one uninterrupted crane move from high above down to ground level. Smooth stabilised camera, no cuts.

Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting. Scattered around the armoured adults are numerous much smaller unarmoured young — dozens of them, knee-high to their elders, plain and dark and busy, moving in loose clusters through the grass. They are roughly the size of a large dog — knee-high to an adult, unmistakably substantial, not insects seen through a macro lens. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below.

Lighting & Environment: Fully photorealistic. Late afternoon in an ordinary suburban back garden, roughly an hour before sunset. Warm low golden sunlight, long soft shadows stretching across the mown lawn. Fine pollen suspended in the air. The lawn, the boundary of long unmown grass, the fence line and the family picnic on the open grass are all live-action realistic.

Subject: Three heavy engorged armoured warrior ticks slouched in folding lawn chairs at the boundary where the mown grass meets the long grass. From above they are three small bronze shapes at the edge of an ordinary garden; as the camera arrives at their level they resolve into unmistakable armoured warriors, entirely at their ease.

Action Sequence: The shot begins high above the garden looking straight down, the whole lawn visible with the picnic laid out on it and the long grass edging one side. The camera descends smoothly and steadily, tilting forward as it falls, until it settles at grass level facing the three creatures head-on. As it arrives they are mid-conversation and carry on regardless: one is fanning itself slowly with a scrap of dry leaf, another is tipping a tiny bronze goblet to its mouth with both forelegs and draining it, the third heaves itself upright out of its chair with visible effort, shields its eyes with one leg to squint toward the picnic, then drops heavily back down and settles in to wait. None of them acknowledges the camera. Grass sways gently around them.

Audio: Air moving past the camera during the descent, settling into quiet suburban late afternoon. Distant muffled laughter and conversation. Birdsong. A light breeze through dry grass. No music.

Negative: No subtitles, no captions, no text overlay, no on-screen graphics.
Nano Banana still — B, from behind them
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Wide shot, 35mm lens, camera low at lawn level positioned behind three folding lawn chairs, looking past the backs of three heavy engorged armored warrior ticks toward a blurred suburban family picnic in the distance. Their red crests and shield edges visible from behind. Warm late-afternoon backlight, shallow depth of field, cinematic CGI. No text, no subtitles. Vertical 9:16.
Seedance motion — B
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot. Camera low at lawn level, roughly knee height, with natural micro-shake as if handheld.

Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting from the low sun. They are roughly the size of a large dog — knee-high to an adult, unmistakably substantial, not insects seen through a macro lens. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below.

Lighting & Environment: Fully photorealistic. Late afternoon in an ordinary suburban back garden, roughly an hour before sunset. Warm low golden sunlight raking across from behind the creatures, backlighting the grass so individual blades glow translucent green. Long soft shadows. Fine pollen and dust suspended in the light. Slight atmospheric haze for depth. The mown lawn, the boundary of long unmown grass, the wooden fence and the blurred family picnic in the far background are all live-action realistic.

Subject: Three heavy engorged armoured warrior ticks slouched deep in folding lawn chairs at the boundary where the mown grass ends, seen from behind. Utterly relaxed and unhurried. One has a leg crossed. Their shields are propped in the grass beside them. They are not hunting — they are waiting, comfortable and patient, because they know the picnic is coming to them.

Action Sequence: The shot begins low and close behind the three lawn chairs. The creature on the left leans over and nudges the one beside it with an armoured foreleg, then lifts a leg and points lazily toward the distant picnic. The middle one turns its whole heavy body to look, its belly shifting visibly under the strained armour, and lets out a slow satisfied laugh that shakes its plating. The one on the right raises a tiny bronze goblet in a lazy toast toward the picnic without bothering to look at it, drinks, and lets the goblet hang. Meanwhile the camera arcs slowly to the right around the group, roughly a hundred and eighty degrees, staying at grass level, so they turn from silhouettes into three-quarter profile as the low sun swings around to catch the bronze. Grass blades pass through the foreground. The camera move is slow and secondary — the performance is the three creatures.

Audio: Quiet suburban late afternoon. Distant muffled laughter and conversation from the picnic. Birdsong. A light breeze moving through dry grass close to the microphone. The faint creak of a small folding chair. No music.

Negative: No subtitles, no captions, no text overlay, no on-screen graphics.

03bbSeedance on fal — the real limits

Checked against fal's own documentation, 14 August.

InputLimit
Imagesup to 9
Videosup to 3 — combined 2–15s, under 50 MB, 480p–720p each
Audioup to 3 — MP3 or WAV, 15s combined; needs an image or video alongside it
Total files12 across everything
Output480p / 720p / 1080p — 4 to 15 seconds

The fifteen-second output is the headline. Most advice about these tools assumes five-second clips. Fifteen means far fewer generations, far less assembly, and each beat genuinely continuous instead of stitched together.

Tag your inputs in the prompt

Write @Image1, @Image2, @Video1, @Audio1 directly in the prompt text to point at what you uploaded. fal's own example:

@Image1 is the hero product. Place it center frame on a wooden surface styled like @Image2. Camera slowly orbits the product. @Audio1 plays as the voiceover.

For this ad: @Image1 = your tick character sheet, @Image2 = the scene still. Feeding both is what keeps the armour consistent across every shot.

The three video slots are not multi-angle coverage. Feeding clips from the front, the side, around and above will not make it cut between angles — there is no edit function, and it returns one continuous clip. It blends them into a single look instead.

What they actually are: compositional blueprints. fal's example is "recreate the scene from @Video1 but replace the background with the environment from @Image1." Three good uses:

Different angles still means separate generations. The video slots are what make those separate generations match.

03cThe hero shot — the party

One sustained fifteen-second scene carries the middle of this ad. An ordinary back garden. A family on a picnic blanket, completely unaware. And along the perimeter, in the tall grass, the legion is having a party — because as far as they are concerned, the feast has already arrived.

This shot is the ad. Both worlds in one frame, sharing one light, with the audience able to see what the family cannot. That is dramatic irony, and it is the oldest reliable joke there is. It needs time — a one-second glimpse of a creature holding a goblet registers as nothing; fifteen seconds of a party building while people eat sandwiches ten feet away is genuinely funny and genuinely unsettling.

Keep it festive, never predatory. They are relaxed and pleased with themselves, the way an army behaves the night before an easy victory — not stalking anyone. The prompt explicitly forbids any creature approaching or touching a person, and there are children in frame. This is the line Alicia will look at hardest, and she is right to.

Nano Banana still
@Image1 is the creature design — keep the armour, bulk and crest exactly. @Image2 is the garden, its light and its layout. @Image3 is the family — keep these same people, photorealistic, on the picnic blanket in the middle distance.

Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The garden, the grass, the fence, the family and everything they own are fully live-action realistic; only the tick creatures are stylized 3D animation, seamlessly composited into the real world. Both worlds share the same light.

Character Style: The creatures from @Image1, design and armour kept exactly consistent. Heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed shields, tall red horsehair crests. They are roughly the size of a large dog, knee-high to an adult — substantial creatures, not insects. Scattered among them are dozens of much smaller unarmoured young, plain and dark and busy, moving in loose clusters through the grass.

Lighting & Environment: Fully photorealistic. An ordinary suburban back garden on a warm late afternoon, an hour before sunset. Low golden sun raking across from the left, long soft shadows stretching over the mown lawn, the tall unmown grass at the perimeter backlit so the seed heads glow. Real fence, real garden furniture, real grass.

Subject: Two things in one frame. In the middle distance, a family on a picnic blanket on the mown lawn — two adults, two children, a dog — eating, talking, entirely relaxed and entirely unaware. At the perimeter, in the tall grass along the fence line, the legion is having a party: goblets raised, banners planted, shields stacked, the young swarming underfoot. Nobody in either group is looking at the other. The family cannot see them. The audience can see both.

Composition: Wide shot, 35mm lens, camera low at lawn level near the tall grass. The party occupies the foreground third of frame in sharp focus; the family sits in the middle distance in soft focus. Vertical 9:16.

Negative: No subtitles, no captions, no text overlay, no on-screen graphics.
Seedance motion — 15 seconds, @Image1 = character sheet, @Image2 = the still above
@Image1 is the creature design — keep the armour, bulk and crest exactly. @Image2 is the garden, its light and its layout. @Image3 is the family — keep these same people, photorealistic, on the picnic blanket in the middle distance.

Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The garden, grass, fence, family and dog are fully live-action realistic; only the tick creatures are stylized 3D animation, seamlessly composited in. Single continuous unbroken shot, roughly fifteen seconds. Both worlds share the same light and the same shadows.

Character Style: The creatures from @Image1, design and armour kept exactly consistent throughout. Heavy, swollen, engorged bodies in burnished bronze lamellar armour that strains around their bulk, ornate shields, tall red crests. Roughly the size of a large dog, knee-high to an adult. Dozens of much smaller unarmoured young swarm around them, plain and dark, constantly busy.

Lighting & Environment: Fully photorealistic. Ordinary suburban back garden, warm late afternoon, an hour before sunset. Low golden sun raking from the left, long shadows across the mown lawn, the tall unmown perimeter grass backlit so the seed heads glow. Real fence, real furniture, real grass.

Subject: A celebration in the tall grass, and a family who cannot see it. The creatures are not hunting and not menacing anyone — they are relaxed, festive and thoroughly pleased with themselves, the way an army behaves the night before an easy victory. The comedy is their leisure. The unease is that the family is the occasion.

Action Sequence: The camera drifts slowly and steadily to the right along the perimeter, low at grass level, revealing the party in layers as it travels. Many things happen at once and none of them stop for the camera. Two creatures clash goblets together and drink, one spilling down its armour. Another lies flat on its back in the grass, legs in the air, laughing so hard its plating shakes. Two are locked in a slow arm-wrestle over a flat stone, watched by a small crowd. One beats a steady rhythm on an upturned shield with the flat of its sword while another sways along to it. A very fat one is asleep against a fence post, snoring, with three of the young climbing over it and using its crest as a rope. One stands slightly apart, polishing its shield with great care. Banners on twig poles lean in the breeze. Throughout, in the soft-focus middle distance, the family carries on their picnic completely undisturbed, a child running across the lawn and the dog following. Near the end of the move one creature raises its goblet in the direction of the family without looking at them, and several others turn and lift theirs too. Nobody in the grass ever approaches the lawn.

Audio: Warm late-afternoon garden ambience. Distant muffled family conversation and a child laughing. Birdsong. Wind in dry grass close to the microphone. Under it, quietly, the sounds of a small celebration — a rhythmic knocking on metal, low cheerful chattering, armour creaking, a bark of laughter. No music.

Negative: No subtitles, no captions, no text overlay, no on-screen graphics. Nothing threatening or violent toward the family. No creature touches or approaches any person.

03dSeven scenes, not twenty cuts

The ad is built from sustained scenes, not rapid cuts. The energy comes from Alicia's voice and the captions striking on the beat — the picture underneath can be patient and let things play.

SceneTimeWhat it isModel
1 · The turns0:00–0:12Two or three people caught heading out, turning to cameraVeo
2 · The party0:12–0:27The hero shot above. Fifteen unbroken secondsSeedance
3 · The party, closer0:27–0:33Second angle on the same party — use scene 2 as @Video1 so it matchesSeedance
4 · The vanish0:33–0:38Same garden, empty grass, a child runs across. The revealSeedance
5 · The spots0:38–0:47The comic body-check beats — ear, hairline, waistbandSeedance
6 · The questions0:47–0:55Tweezers, the clock — and the commander looking down the lensSeedance
7 · Weeks later0:55–1:00The sofa. Completely straight, no humourSeedance
8 · Categories + end card1:00–1:04TypographyFree

That is about eight generations for a sixty-four second ad. Generate scene 2 until it is right, then feed it as @Video1 on everything after it so the whole film shares one look.

03c0What is already made

AssetFileDetail
Done The partySeedance motion — B_ticksandfamily.mp418 seconds, 720×1280. The hero shot. Aerial arrival, ticks in lawn chairs with goblets, young in the grass, family behind
Done Extra anglesSeedance motion — A / B_BeforeYouGoOut.mp45s each — usable as cutaways on the party
Done Tick characterTickCharacter_BeforeYouGoOut.jpgThis is your @Image1
Done Family stillNano Banana still — Arial_of_only_family…pngThis is your @Image3
Done VoiceoverElevenLabs_Before_You_Go_Out_v4.wav63.87 seconds, Alicia

03c1The two worlds — the rule that settles every question

LEGION shots are how it feels. REAL shots are how it is.

That is why dog-sized armoured monsters and a pair of ordinary tweezers can live in the same ad without contradicting each other. The monsters are the dramatisation; the real world is the real world. The ad cuts between them on purpose.

The consequence, worth knowing before you generate: at monster scale the creatures cannot be shown camped behind somebody's ear or on a hairline — a dog-sized tick on an earlobe just reads as a mistake. So the body-check beats are shot REAL: a parent towelling a child's hair in a doorway, with the captions naming the spots. That is warmer than the comic version anyway, and it is the "for your kids" moment of the ad.

03c2Locking the family

The ticks are locked by the character sheet. The family is not — leave them to the model and you get different people in every shot, which reads instantly as four unrelated videos rather than one.

Cheapest fix first: crop the family out of the aerial still you already made. Open it in Preview, drag a box around the picnic blanket, Command + K to crop, then Command + Shift + S to save a copy under a new name. Feed that crop as @Image3. It is guaranteed to match, because it is the same family in the same light — and it costs nothing.

Generate a fresh one only if you want them larger or more clearly seen than the aerial gives you. If so, use this — it is written to the same warm, low, side-lit afternoon as the garden, which is what stops the references fighting each other:

Flux still — the picnic family
Style: Photorealistic documentary photography, natural and unposed, the look of a real family snapshot rather than a stock image.

Subject: An ordinary family on a picnic blanket on a mown suburban back lawn. Two adults in their thirties, two young children, a golden retriever lying at the edge of the blanket. Simple food laid out, a thermos, a plastic tub. They are mid-conversation, relaxed, one child leaning on a parent, nobody looking at the camera. Everyday clothes, nothing styled.

Lighting & Environment: Warm late afternoon, roughly an hour before sunset. Low golden sun raking in from the left, long soft shadows stretching across the grass. Ordinary suburban garden, a wooden fence and a strip of tall unmown grass visible at the edge of frame. Natural, slightly hazy air.

Composition: Wide shot, 35mm lens, camera at standing height looking slightly down at the blanket. The family occupies the middle of frame with lawn around them. Vertical 9:16.

Negative: No text, no captions, no watermark, no logos. Nobody looking at the camera.

Generate the family — never use a real photo. A stock shot or a real snapshot puts identifiable people into a commercial promotion for a ticketed event, and it is Alicia's name on the ad. A generated family costs one image and carries none of that exposure.

03c3What is left — and how to generate each one

Seven shots to go. The routing matters, because it decides whether something is one step or two:

RouteWhen to use itSteps
Text‑to‑videoNothing has to match anything. Generic objects, places and peopleOne. Paste the prompt, get a clip
ReferenceSomething must stay consistent — the tick, the family, the garden, the gradeAttach @Image1 / @Video1, then prompt

Rule of thumb: if you would not notice it changing between shots, go straight to text-to-video. Nobody will spot that it is a different clock. Everybody will spot that it is a different tick.

1 · The opener — "Wait, what?" Text‑to‑video

The single most important shot in the ad after the party. Straight to text-to-video — nothing has to match yet, because nobody has seen anything.

Frame zero is what the scroll hits. That is why this opens with her face already mid-turn rather than turned away — a first frame showing the back of a head wastes the half-second you can least afford. The Negative line enforces it.

Style: Photorealistic documentary footage, natural and unposed, shallow depth of field. Handheld with slight natural shake. Single continuous unbroken shot, no cuts.

Subject: A woman in her thirties, framed tight — head and shoulders only, her face filling most of the frame. Ordinary and real, not styled, someone you would actually know.

Action Sequence: The shot opens already close on her face in three-quarter profile, caught mid-turn — she is ALREADY turning toward the camera on the very first frame. She completes the turn fast, eyes widening, eyebrows shooting up, head pulling back slightly in disbelief, and says: "Wait — what?" The expression is genuine and comic, the look of someone who has just heard something they cannot quite believe. She holds eye contact directly down the lens for a beat afterwards, still slightly stunned.

Lighting & Environment: Warm late afternoon outdoors, low golden sun from the side, a softly blurred suburban garden behind her, completely out of focus. Natural skin, natural light.

Audio: Quiet garden ambience, birdsong, light breeze. Her voice, natural and conversational, surprised. No music.

Negative: No subtitles, no captions, no text overlay. Nobody else in frame. Do not begin with her back to the camera.

Generate three or four, swapping one word each time — expression is the one thing you cannot predict. Try incredulous · caught out · delighted disbelief · alarmed. Pick the one that makes you react.

Optional If you want this to be the same mother from the picnic, attach the family still as @Image1 and add: "@Image1 is the person — keep her face, hair and clothing exactly." Nice continuity, but not essential — in the first two seconds impact beats continuity, because nobody has watched long enough to notice.

Free fallback if the lip-sync comes back rubbery: generate it silent and put WAIT, WHAT? on screen in the coral block. Most people meet this on mute anyway, the face does the work — and a silent generation succeeds far more often than a talking one.

2 · The vanish Reference

The most important cut in the ad. Same garden, same light, legion gone. Attach your finished party clip as @Video1 so the grade matches exactly — that match is the entire point.

@Video1 is the reference for the garden, the light and the grade — match them exactly. There are no creatures anywhere in this shot.

Style: Photorealistic documentary footage. Single continuous unbroken shot. Same suburban garden, same late-afternoon golden light as @Video1.

Subject: The same boundary where the mown lawn meets the tall unmown grass — now completely empty and utterly ordinary. Nothing in the grass. A young child in a yellow raincoat runs across the mown lawn in the middle distance, laughing, with a golden retriever following.

Action Sequence: The shot begins low at grass level on the empty tall grass, holding for a beat so the emptiness registers. The camera then pulls back and rises smoothly, revealing the wider lawn, as the child runs across the frame from left to right with the dog. Grass sways in a light breeze. Nothing else moves. The shot is deliberately, pointedly ordinary.

Audio: Warm suburban late afternoon. A child laughing, a dog panting, birdsong, wind in dry grass. No music.

Negative: No subtitles, no captions, no text overlay. No creatures of any kind. Nothing stylized or animated — this shot is entirely live-action realistic.

3 · The two-minute check Text‑to‑video

Shot REAL, not with monsters — see the two-worlds rule above. The captions name the spots while the picture stays warm and domestic.

Style: Photorealistic documentary footage, warm and intimate, natural and unposed. Handheld with slight natural shake. Single continuous unbroken shot.

Subject: A parent kneeling in a warm domestic doorway, towel-drying a young child's hair after coming in from outside. Ordinary family bathroom or hallway behind them. Affectionate and completely routine — this is a normal evening, not a medical procedure.

Action Sequence: The parent rubs the child's hair dry with a towel, then pauses and gently pushes the hair back from behind the child's ear, tilting their head slightly to look. The child squirms and laughs, impatient to be let go. The parent smiles, checks quickly behind the other ear, then pats them and lets them run off out of frame. Unhurried and ordinary throughout.

Lighting & Environment: Warm evening interior light, soft and low, daylight fading through frosted glass. Cream and sage tones. Real home, real clutter, nothing styled.

Audio: Quiet domestic evening. A child giggling and squirming. A towel rustling. Distant household sounds. No music.

Negative: No subtitles, no captions, no text overlay. No creatures. Nothing clinical or medical in the frame.

4 · The commander Reference

Reference Feed @Image1 = the tick character and @Video1 = your finished party clip, so the grade and the creature match. The full prompt is in the shot list further down under The commander.

5 · Tweezers Text‑to‑video

Style: Photorealistic macro photography, quiet and still. Single continuous unbroken shot, almost static camera.

Subject: A pair of fine-point stainless steel tweezers lying on a clean bathroom counter beside a folded towel. Untouched. Nobody in frame.

Action Sequence: Almost nothing moves. A slow rack focus travels from the soft folds of the towel in the foreground to the tweezers behind, bringing the fine points into sharp relief. The light shifts very faintly, as if a cloud passed. The camera holds otherwise completely still.

Lighting & Environment: Soft morning light through frosted glass, directional and gentle. Cream tiles, sage green accents, real domestic bathroom, slightly imperfect.

Audio: Quiet room tone. A distant household sound, a tap somewhere. No music.

Negative: No subtitles, no captions, no text overlay. No people, no hands, no creatures.

6 · The clock Text‑to‑video

Style: Photorealistic documentary footage, shallow depth of field. Single continuous unbroken shot.

Subject: The face of a plain kitchen wall clock, the second hand sweeping. An ordinary kitchen softly blurred behind it.

Action Sequence: The second hand sweeps steadily around the dial. The camera pushes in slowly on the clock face. Warm afternoon light moves faintly across it as it goes. Nothing else happens — the point is the passing of time.

Lighting & Environment: Warm afternoon light from a kitchen window, low and directional. Cream and sage tones. Real kitchen, lived-in, not styled.

Audio: A steady quiet ticking. Faint domestic room tone, a fridge hum. No music.

Negative: No subtitles, no captions, no text overlay. No people, no creatures.

7 · Weeks later Text‑to‑video

Play this one completely straight. No humour, no camera move, no performance. Twenty seconds of jokes buys you these four seconds, and they are what makes this a summit ad rather than a funny video about bugs.

Style: Photorealistic documentary footage, muted and desaturated, completely unstyled. Locked-off static camera. Single continuous unbroken shot.

Subject: A woman in her thirties sitting on the end of a sofa in flat grey afternoon light. Still dressed, not doing anything, not holding anything, looking at nothing in particular. Exhausted rather than sad. This is weeks after an ordinary afternoon outdoors.

Action Sequence: Almost nothing happens. She blinks slowly. She breathes. Her gaze drifts very slightly and settles again. Grey light shifts faintly across the room as clouds pass outside. The camera never moves. The stillness is the point — hold it and do not cut away.

Lighting & Environment: Flat grey afternoon light through a window to one side. Muted, desaturated interior. An ordinary living room, real and slightly untidy.

Audio: Very quiet. Distant traffic outside. A clock somewhere. Nothing else. No music.

Negative: No subtitles, no captions, no text overlay. No creatures. Nothing stylized. No dramatic performance — keep it completely understated.

8 · The forest Text‑to‑video

Optional — only if you want the "you picture woods" beat as its own shot.

Style: Photorealistic cinematography, ominous and atmospheric. Single continuous unbroken shot.

Subject: A dark dense forest interior. Tall pines, deep shadow, mist between the trunks, a single shaft of cold light falling through the canopy. No people, no creatures, no path. This is the dangerous wilderness people picture when they think about ticks — and it is the wrong picture.

Action Sequence: The camera begins high above the treetops looking down, then descends smoothly between the trunks and tilts forward until it is looking into the dark forest interior. Mist drifts slowly across the shaft of light. Branches move faintly. Ominous and still.

Lighting & Environment: Cold, desaturated blue-green. Overcast light filtering from high above. Damp air, visible atmosphere.

Audio: Deep forest quiet. Wind high in the canopy. A distant bird. Nothing else. No music.

Negative: No subtitles, no captions, no text overlay. No people, no creatures, no buildings.

03c4The serious half — one sofa, four moments

The whole back half of the ad happens in one room, with one person, and only the light changes. Same sofa, same cushions, four moments. The audience reads the passage of time with no caption needed — and it is four cheap generations instead of eight expensive ones.

Generate 1 first, then feed it as @Video1 on 2, 3 and 4. If the room or the woman changes between them the idea collapses. If it holds, these twenty-six seconds do more than anything else in the ad.

#Script it sits underThe lightRoute
1"How do you get one out? Properly?"Warm lamp, eveningText‑to‑video
2"The first hour? The first twenty-four?"Dark, phone onlyReference
3"Weeks later… nobody tells you that part."Flat grey daylightReference
4The eight categories overlay hereWarm again, laptopReference

1 · The dot Text‑to‑video

She finds it. The shot is not "how to get one out" — it is "she does not know." That is why the summit exists. Do not show a removal.

Style: Photorealistic documentary footage, natural and unposed, shallow depth of field. Handheld with very slight natural shake. Single continuous unbroken shot, roughly six seconds.

Subject: A woman in her thirties sitting on the edge of a sofa in a lamplit living room in the evening, still in her outdoor clothes. She has pushed one sleeve up and is looking at her own forearm.

Action Sequence: She rubs absently at her forearm, the way you scratch without thinking. Then she stops. She turns the arm toward the lamp, tilting it into the light, and leans closer. She presses the skin gently around a small dark red dot, stretching it to see better. She stops moving entirely. She does not panic and does not react dramatically — she just goes still, looking at it, working out what she is looking at.

Lighting & Environment: Warm evening interior, a single lamp to one side, blue dusk at the window behind her. Ordinary living room, lived-in, unstyled. Soft directional light across her arm.

Audio: Quiet domestic evening. A clock somewhere. Faint traffic outside. Fabric shifting. No music.

Negative: No subtitles, no captions, no text overlay. No creatures, nothing animated. No blood, no wound — just a very small ordinary red dot. No dramatic acting.

2 · The searching Reference

The honest answer to "what do you do in the first hour?" — you sit in the dark and look it up on your phone. Everyone recognises this.

@Video1 is the reference — same woman, same sofa, same room. Keep them identical.

Style: Photorealistic documentary footage, natural and unposed. Locked-off camera, very shallow depth of field. Single continuous unbroken shot, roughly six seconds.

Subject: The same woman, on the same sofa, later that night. The room is dark now, the lamp off. She is holding a phone close to her face, its light the only illumination in the frame.

Action Sequence: She is scrolling, reading. Her thumb moves. She stops, reads something, and her expression tightens slightly. She scrolls again. She glances down at her arm, then back to the phone. She keeps reading. Nothing is resolved. The camera never moves. The phone light flickers faintly as the screen content changes.

Lighting & Environment: A dark living room at night. The phone screen is the only light source, cool and hard, throwing her face into strong relief and leaving the room black behind her. A little ambient street light at the window.

Audio: Late-night quiet. A fridge hum. Distant traffic. A thumb on glass. No music.

Negative: No subtitles, no captions, no text overlay. Nothing readable on the phone screen. No creatures. No dramatic acting.

3 · Weeks later Reference

Play it completely straight. No humour, no camera move, no performance. This is the shot the whole ad is for.

@Video1 is the reference — same woman, same sofa, same room. Keep them identical.

Style: Photorealistic documentary footage, muted and desaturated, completely unstyled. Locked-off static camera. Single continuous unbroken shot, roughly six seconds.

Subject: The same woman on the same sofa, weeks later, in flat grey daylight. Dressed, but not going anywhere. Not holding anything. Not looking at her arm. Exhausted rather than sad.

Action Sequence: Almost nothing happens. She blinks slowly. She breathes. Her gaze drifts and settles again on nothing. Grey light shifts very faintly as clouds pass outside. The camera never moves and never cuts. The stillness is the point — hold it.

Lighting & Environment: Flat grey afternoon light from a window to one side. Muted, desaturated. The same living room as the previous shots, same sofa, same cushions — recognisably the same place, drained of warmth.

Audio: Very quiet. Distant traffic. A clock. Nothing else. No music.

Negative: No subtitles, no captions, no text overlay. No creatures. No dramatic performance — keep it completely understated.

4 · The answer Reference

Same sofa, warmth returning. The eight category words overlay on top of this shot — the answers arriving in the room where she was alone with the question.

@Video1 is the reference — same woman, same sofa, same room. Keep them identical.

Style: Photorealistic documentary footage, warm and quiet. Locked-off camera. Single continuous unbroken shot, roughly eight seconds.

Subject: The same woman on the same sofa, evening, with a laptop open on her knees. The screen light is on her face. She is watching something and listening.

Action Sequence: She settles back into the sofa and pulls a blanket over her knees. She opens the laptop and the screen light comes up on her face. She watches, listening, and after a moment her expression eases very slightly — not a smile, just the look of somebody finally being told something useful. The camera never moves. The laptop screen stays out of focus and its content is never readable.

Lighting & Environment: Warm evening interior, one lamp on, blue dusk at the window. The laptop throws soft cool light onto her face. The same living room, same sofa, warmth returning to it.

Audio: Quiet evening. Faint indistinct voices from the laptop speakers. A clock. No music.

Negative: No subtitles, no captions, no text overlay. Nothing readable on the screen. No logos, no branding. No creatures.

03d2The ending — overlay, then the card

The last fifteen seconds of script are the eight categories, the summit, and the sign-off. Do not cut to a plain type card while Alicia is still talking — the moment the picture dies the viewer leaves, and that is exactly when you are asking them to act.

The categories go over picture, not instead of it

Overlay them on the tail of scene 7, the woman on the sofa. She is sitting in grey light, exhausted, and one by one the eight things that could actually help her appear around her:

LYME · ALPHA-GAL · CO-INFECTIONS · TREATMENTS · PEDIATRIC · RESEARCH · MIND & BODY · LIVING WITH IT

That overlay turns the saddest image in the ad into the hopeful one without changing the picture or spending a single generation. The shot that says "nobody tells you that part" becomes the shot where somebody finally does. It is the cheapest good idea in the whole build.

Then the card, after Alicia stops talking

Hold the last line — "Fill your arsenal before you need it" — over picture, and only then cut to the brand card. Two to three seconds is plenty:

THE TICK-BORNE ILLNESS GLOBAL SUMMIT · OCTOBER 8–11, 2026 · FREE & ONLINE

03d3The "Learn More" button — how it actually works

A clickable button cannot be built into the video. An MP4 is just pictures and sound — nothing inside it can be tapped. Any real Learn More button is supplied by the platform, wrapped around your video.

How it runsWhat the viewer gets
Paid ad (Meta or TikTok ads manager)A genuine Learn More button under the video, and you paste the destination URL when you set the ad up. This is the only way to get a real button.
Organic post (just posting it)No button exists. The link lives in the caption or the bio — so the end card should say "Link in bio", and the caption carries the URL.

Destination either way: tick-borne-illness-summit.heysummit.com — straight to the event page where people register as attendees. Decided 13 August: no separate waitlist page, because HeySummit already collects the names and a second list would only need reconciling.

The hard dependency: the event must be published first. It is still in draft, and the public page currently redirects to a coming-soon holder — so a Learn More click today lands nowhere. Manage ▾ → Publish Event. Nothing should run until that is done.

03eBeat-level detail

The list below breaks the ad into twenty beats. Those are caption and cut points inside the scenes above, not twenty separate generations — use them to know what text is on screen and when.

The shot list below is written as twenty beats, because that is how the ad is cut. It is not twenty generations. Group them into about eleven clips — one generation covering several beats of voiceover instead of one per line. Seedance will return up to fifteen seconds, so lean long: a longer clip is one generation, one look and one continuous performance, where three short ones are three chances to not match.

ClipLengthCoversModel
1 · The turn7sShe heads out, turns on the question, holdsVeo
2 · Second turn4sThe dad on the porchVeo
3 · Already on you5sThe one feeding on a forearmSeedance
4 · What you imagine4sThe dark forestSeedance
5 · The arrival15sAerial descent onto the lawn edge, monsters performing, young swarming. Four lines at onceSeedance
6 · The advance10sThe phalanx and the stragglerSeedance
7 · The vanish4sEmpty lawn, child runs acrossSeedance
8 · The spots8sTwo clips: behind the ear, then the waistbandSeedance
9 · The commander10sShield, sword, the laughSeedance
10 · The questions6sTweezers, then the clockSeedance
11 · Weeks later5sThe sofa. Played completely straightSeedance

Clip 5 is the one to spend money on. It carries four lines of voiceover on its own, it holds the image people will screenshot, and it is the only shot where the whole idea — ordinary garden, monstrous edge — exists in a single frame. Generate that one until it is right, then be thrifty everywhere else.

The two typography sections still cost nothing, and several of the ordinary beats can come from footage you already have. So the real spend is about eleven generations plus re-rolls.

04The shot list

Twenty shots, about 53 seconds. Built against the real v4 take — 63.9 seconds. These timings are scaled to the finished audio, so the shot list fills the actual runtime. Exact caption sync gets locked on the first picture render, when you watch it back and tell me which lines land early or late.

Ten of them are footage you already have, or typography that renders for free — so this is roughly twelve new generations, not forty.

REAL 1 · The turn 0:00–0:05

ON SCREEN  BEFORE YOU GO OUTSIDE TODAY → hard cut → WAIT, WHAT?

She is mid-step, heading out. The turn lands exactly on the question — "do you know how to get a tick off?" is what stops her. The whole ad hangs off these four seconds.

Veo single clip, with dialogue
Medium close-up, 50mm lens, shallow depth of field. A woman in her thirties in a casual jacket stands at a back gate in a sunlit suburban garden, one hand on the latch, mid-step, about to head outside. She whips her head around toward the camera, startled and slightly amused, and says clearly: "Wait — what?" Her mouth is clearly visible and in sync with the line. Handheld camera with a fast snap zoom pushing into her face on the turn. Warm late-morning backlight, cream and sage tones, natural documentary realism. Ambient garden sound only, birdsong and light breeze. No music. No subtitles, no captions, no text overlay. Vertical 9:16.

REAL 2 · Two more turns 0:05–0:07

ON SCREEN  YEAH. YOU.

Half a second each, back to back. Three different people caught heading outside says this is everybody faster than any line of script could.

Veo clip A — the dad
Medium close-up, 50mm lens. A man in his forties on a front porch, dog lead in hand, mid-stride toward the steps. He turns his head sharply to camera, eyebrows raised, and says: "Wait — what?" Handheld, fast snap zoom on the turn. Bright morning sun, warm cream and sage tones, natural documentary realism. Ambient suburban sound only. No music. No subtitles, no captions, no text overlay. Vertical 9:16.
Veo clip B — the teenager
Medium close-up, 50mm lens. A teenage girl with a sports bag over one shoulder walking away across a grass field, late afternoon. She spins around toward camera, half-laughing, and says: "Wait — what?" Handheld, fast snap zoom on the turn. Golden low sun, long shadows, cream and sage tones, natural documentary realism. Ambient outdoor sound only. No music. No subtitles, no captions, no text overlay. Vertical 9:16.

LEGION 3 · Already on you 0:07–0:12

ON SCREEN  ACTUALLY KNOW.

First look at the enemy, and he is not remotely worried about you.

Nano Banana still — from your character image
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Macro shot, 100mm lens, shallow depth of field. The creature is clamped onto the skin of a human forearm, turning its head to look directly into the lens, entirely unbothered. Fine golden arm hair rising around it like a forest. Warm indoor daylight, cinematic CGI, humorous and faintly sinister. No text, no subtitles. Vertical 9:16.
Seedance motion — from that still
@Image1 is the creature design — keep the armour, bulk and crest exactly.

Style: Hybrid visual style — photorealistic, documentary-level environment combined with a stylized 3D animated creature. The skin is fully live-action realistic; only the creature is animated, seamlessly composited in. Single continuous unbroken shot, roughly four seconds. Quick and unsettling, not lingering.

Character Style: The creature from @Image1, design and armour kept exactly consistent — a heavy, swollen, engorged body plated in burnished bronze lamellar armour that strains and gaps around its bulk, an ornate embossed shield, a tall red horsehair crest. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting from the window. The frame is deliberately tight and contains no object of known size, so the creature reads as large without anything to measure it against.

Lighting & Environment: Fully photorealistic. Warm indoor daylight from a window, soft and directional. Real human skin in full photographic detail — pores, texture, fine golden hairs rising around the creature, a faint sheen across the surface. The skin is stretched and slightly raised where the creature has attached, with a faint reddened ring around the point of entry.

Subject: A single engorged armoured warrior tick with its head buried down into the skin, embedded and feeding. The body is swollen and taut. It has been there a while and it is completely at home.

Action Sequence: The shot opens tight, already close, on the creature with its head sunk into the skin, feeding. Its body pulses very slightly as it drinks. Then it stops. Slowly it draws its head up and out of the skin and turns its face directly into the lens, holding a flat, unhurried, entirely unbothered stare straight down the camera. It does not flinch and does not retreat. The shot ends on that look. Fast and simple — one movement, one stare, out.

Audio: Quiet indoor room tone. A faint distant household sound. The small dry creak of armour shifting. No music.

Negative: No subtitles, no captions, no text overlay, no on-screen graphics. No blood, no gore, no wound detail. Nothing gratuitous. No other creatures in frame — a single creature only, no young.

REAL 4 · What people imagine 0:12–0:15

ON SCREEN  YOU PICTURE THIS

Flux still
Wide shot, 24mm lens. A dark dense forest interior, tall pines, deep shadow, mist between the trunks, a single shaft of cold light falling through. Ominous and cinematic, desaturated blue-green palette, the classic idea of dangerous wilderness. No people, no creatures. Vertical 9:16 composition.
Seedance motion
The camera begins high above the treetops looking down, then descends smoothly between the trunks and tilts forward until it is looking into the dark forest interior. Mist drifts across the shaft of light. Ominous and still. No subtitles, no captions, no text overlay.

REAL 5 · Nope 0:18–0:20

ON SCREEN  NOPE

One second. Hard cut from that forest to a completely boring lawn. The joke is the flatness.

Reuse you may already have this — check s2.1s2.4 in your existing clips before generating.

Flux still, if you need a new one
Wide shot, 35mm lens, locked-off static camera. A completely ordinary suburban back lawn on a bright overcast afternoon. Mown grass meeting a strip of long unmown grass and a pile of dead leaves by a fence. Nothing unusual, no creatures, no people. Flat neutral daylight, no hard shadows, documentary realism, deliberately mundane. Vertical 9:16 composition.

LEGION 6 · Waiting for the picnic 0:16–0:18

The signature shot of the whole campaign. If only one image from this ad gets screenshotted and passed around, it will be this one.

Nano Banana still
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Wide shot, 35mm lens, camera low at lawn level. Three of the creatures, bloated and heavy, slouch in folding lawn chairs at the boundary where mown grass meets long unmown grass, bronze armor glinting, shields propped beside them, one with a leg crossed, completely relaxed. Far behind them in soft focus, a blurred suburban family picnic on a bright lawn. Warm late-afternoon sunlight, shallow depth of field, cinematic CGI, humorous but quietly ominous. No text, no subtitles. Vertical 9:16.
Seedance motion
One of the creatures turns its head to watch the distant picnic. Another shifts in its chair. Grass sways gently around them. The camera drifts slowly forward at ground level. No subtitles, no captions, no text overlay.

LEGION 7 · The encampment 0:15–0:16

Nano Banana still
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Wide shot, 35mm lens. A small military encampment of the bloated armored creatures built into a pile of dry brown leaves beside a garage wall, tiny bronze shields stacked in pyramids, small red banners on twig poles, one sentry standing watch on a leaf edge. Late afternoon sun raking low, warm browns and bronze, cinematic CGI, funny and epic. No text, no subtitles. Vertical 9:16.
Seedance motion
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot. Low camera at ground level, a lateral tracking move that resolves into a push-in.

Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting. Scattered around the armoured adults are numerous much smaller unarmoured young — dozens of them, knee-high to their elders, plain and dark and busy, moving in loose clusters through the grass. They are roughly the size of a large dog — knee-high to an adult, unmistakably substantial, not insects seen through a macro lens. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below.

Lighting & Environment: Fully photorealistic. A drift of dry brown leaves banked against a garage wall, late afternoon, low raking sun coming in almost horizontally and throwing long shadows between the leaves. Warm browns, ochres and bronze. Real leaves, real brickwork, real light.

Subject: A small military encampment of bloated armoured warrior ticks built into the leaf pile. Bronze shields stacked in neat pyramids, small red banners on twig poles, a single sentry standing watch on a leaf edge above the camp. Settled, organised, clearly long-established.

Action Sequence: The camp is busy and the camera simply moves through it. Two creatures haul a bronze shield up the slope of leaves together, straining and slipping. Another hammers a twig banner pole down into a leaf with the flat of its sword, three heavy blows. One lies flat on its back near the fire with its legs in the air, fast asleep and snoring, armour unbuckled. A sentry paces the ridge of the leaf pile, stops, scratches itself vigorously under a plate of armour, then resumes pacing. The camera tracks slowly right to left past all of it at leaf level, leaves passing through the foreground, then eases into a gentle push toward the sentry as it turns its head to look off toward the house.

Audio: Dry leaves rustling close to the microphone. A light breeze. Distant suburban ambience, a car passing somewhere far off. The small creak of armour. No music.

Negative: No subtitles, no captions, no text overlay, no on-screen graphics.

LEGION 8 · The phalanx 0:20–0:21

Nano Banana still
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Low angle wide shot, 24mm lens at ground level. A tight phalanx of dozens of the bloated armored creatures advancing in slow heavy formation through long grass that comes up to their shoulders beside a soccer goal post, shields locked, red crests bobbing in rhythm, pollen and dust hanging in shafts of light. Epic battle staging played at insect scale. Golden backlight through the grass, deep greens and bronze highlights, cinematic CGI, heroic and funny. No text, no subtitles. Vertical 9:16.
Seedance motion
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot. Low angle at ground level looking slightly up, camera retreating steadily ahead of the advancing formation.

Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting. Scattered around the armoured adults are numerous much smaller unarmoured young — dozens of them, knee-high to their elders, plain and dark and busy, moving in loose clusters through the grass. They are roughly the size of a large dog — knee-high to an adult, unmistakably substantial, not insects seen through a macro lens. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below.

Lighting & Environment: Fully photorealistic. The scrubby long grass at the edge of a municipal sports field, early evening, a soccer goalpost visible out of focus in the background. Low golden sun behind the formation, backlighting the grass so the blades glow and the creatures read partly as silhouettes with bronze edges. Pollen and dust hanging in the shafts of light. The grass, the goalpost and the field are all live-action realistic.

Subject: A tight phalanx of dozens of heavy engorged armoured warrior ticks advancing in slow, deliberate formation through long grass that comes up to their shoulders. Shields locked edge to edge, red crests in ordered rows. Their weight makes them unhurried rather than slow — this is an army that has never once had to run.

Action Sequence: The formation advances out of the deep background. On the first beat every shield slams up into place in perfect unison with a single hard clap, and the front rank locks. The creatures step forward together in slow heavy rhythm, crests jerking with each stride, armour plates grinding. At the flank a commander raises a short bronze sword, thrusts it forward, and the whole line answers with a shout and quickens its step. At the very back one straggler, fatter than the rest, falls behind, scrambles, and shoves its way back into line. The camera sits low among the grass and retreats ahead of the advance at the same pace, holding the front rank at constant size so the march feels relentless. Grass sweeps through the foreground. The formation never breaks step.

Audio: A distant, steady, rhythmic tread. The dull repeated clatter of small shields knocking together in time. Grass rustling heavily. A light evening wind. Distant birdsong. No music.

Negative: No subtitles, no captions, no text overlay, no on-screen graphics.

REAL 9 · The vanish 0:21–0:25

ON SCREEN  WHERE YOU ALREADY ARE

This is the most important cut in the ad. Same framing as shot 6, legion gone, and a real child runs across the same grass. The cut says the thing the script has been trying to say in words: it looks ordinary, and it isn't. Match the framing deliberately.

Flux still
Wide shot, 35mm lens, camera low near the ground. The boundary of a mown suburban lawn where it meets long unmown grass, completely empty and ordinary, no creatures. A young child in a yellow raincoat runs across the grass in the middle distance, laughing, oblivious. Bright natural afternoon light, documentary realism, warm cream and green tones. Vertical 9:16 composition.
Seedance motion
The camera pulls back and rises from grass level, revealing the wider empty lawn, as the child runs across the frame. Grass sways. Bright and ordinary. Nothing else moves. No subtitles, no captions, no text overlay.

REAL 10 · Everybody inside 0:25–0:27

ON SCREEN  TWO MINUTES

Reuse your existing s1.1 or s1.2 (back door, family coming in) should cover this without generating anything.

LEGION 11 · The three spots everybody skips 0:27–0:33

ON SCREEN  BEHIND THE EARSTHE HAIRLINETHE WAISTBAND

Comic and slightly horrifying, about a second and a half each. This is the practical information in the ad, smuggled in as a joke — which is exactly why people will remember it.

Nano Banana still A — behind the ear
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Wide shot, 35mm lens. Two of the bloated creatures pitching a tiny camp in the warm hollow behind a human ear, bronze armor glinting, a small red banner planted in the skin fold, thick soft hair rising like trees around them. Warm domestic evening light, cinematic CGI, comic and slightly horrifying. No text, no subtitles. Vertical 9:16.
Nano Banana still B — the hairline
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Wide shot, 35mm lens. A column of the bloated creatures trudging single file along a human hairline as if crossing a mountain ridge, the hair rendered as a dense dark forest below them, shields on their backs, red crests in a row. Soft window light, cinematic CGI, epic scale played for laughs. No text, no subtitles. Vertical 9:16.
Nano Banana still C — the waistband
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Wide shot, 35mm lens, static camera. Three of the bloated creatures rappelling heavily on tiny ropes down the elastic waistband of a pair of trousers, one bracing against the fabric, another looking up and gesturing an order. Warm interior daylight, cotton fibres huge and soft-focused, cinematic CGI, comic. No text, no subtitles. Vertical 9:16.
Seedance motion — run on all three
The camera arcs slowly around the subject, staying close. Small deliberate movements only: the creatures shift their weight heavily, a banner stirs, one turns its head. Keep the scene otherwise still. No subtitles, no captions, no text overlay.

LEGION 12 · The commander 0:33–0:36

ON SCREEN  STILL WITH ME?

Nano Banana still
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same but make this one more decorated and senior: heavier bronze plating, a taller red crest, a scarred shield. Medium shot, 50mm lens. It stands on a blade of grass and turns slowly to face the lens with unmistakable confidence. Golden backlight, shallow depth of field, cinematic CGI, charismatic and smug. No text, no subtitles. Vertical 9:16.
Seedance motion
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot. Medium shot, shallow depth of field, camera orbiting low and close.

Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting. Scattered around the armoured adults are numerous much smaller unarmoured young — dozens of them, knee-high to their elders, plain and dark and busy, moving in loose clusters through the grass. They are roughly the size of a large dog — knee-high to an adult, unmistakably substantial, not insects seen through a macro lens. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below. This one is visibly the senior figure — heavier bronze plating, a taller crest, a shield scarred from use.

Lighting & Environment: Fully photorealistic. Late golden hour at the edge of a suburban lawn. Hard warm backlight directly behind the subject creating a bright rim along the armour, the front of the creature falling into soft shadow. The background is a wash of out-of-focus green and gold. Real grass, real light.

Subject: A single large heavy engorged armoured warrior tick, the commander, standing on a single blade of grass that bends visibly under its weight. Heavy-lidded, entirely unbothered, radiating the confidence of something that has never lost.

Action Sequence: The shot begins on the creature in profile. It turns its heavy body toward the lens, plants its scarred shield down into the grass with a thud, and draws a short bronze sword. It levels the sword directly at the camera and holds it there, absolutely still, staring down the lens. Then its heavy belly begins to shake and it laughs — slow, wheezing, thoroughly amused — lowering the sword as it does. The grass blade flexes under the shifting weight. The camera only arcs a little, staying low and close; the performance belongs entirely to the creature.

Audio: Quiet golden-hour ambience. A light breeze through grass. Distant birdsong. The faint creak of armour plates shifting. No music.

Negative: No subtitles, no captions, no text overlay, no on-screen graphics.

REAL 13 · Tweezers 0:36–0:38

ON SCREEN  PROPERLY?

Flux still
Macro shot, 100mm macro lens, static camera. A pair of fine-point stainless steel tweezers lying on a clean bathroom counter beside a folded towel, untouched. Soft morning light through frosted glass, cream tiles and sage green, quiet domestic stillness, documentary realism. No people. Vertical 9:16 composition.
Seedance motion
Almost static. A slow rack focus from the towel to the tweezers as the light shifts faintly. Nothing else moves. No subtitles, no captions, no text overlay.

REAL 14 · The clock 0:38–0:42

ON SCREEN  FIRST HOUR? FIRST 24?

Flux still
Macro shot, 85mm lens, shallow depth of field, static camera. The face of a plain kitchen wall clock, second hand mid-sweep, warm afternoon light falling across it, a softly blurred kitchen behind. Documentary realism, cream and sage tones. Vertical 9:16 composition.
Seedance motion
The second hand sweeps steadily around the dial. Light shifts very slightly across the face. The camera pushes in slowly. No subtitles, no captions, no text overlay.

REAL 15 · Weeks later 0:42–0:52

ON SCREEN  WEEKS LATER?NOBODY TELLS YOU THAT PART

This is the most important shot in the ad, and it is the one you will be tempted to cut. Twenty seconds of jokes buys you these four seconds of truth, and those four seconds are what the ad is actually for. Without it this is a funny video about bugs. With it, it is a summit. No humour here at all — play it completely straight.

Flux still
Medium shot, 50mm lens, static camera, shallow depth of field. A woman in her thirties sitting on the end of a sofa in flat grey afternoon light, still dressed, not doing anything, looking at nothing. Exhausted rather than sad. Muted desaturated interior, soft window light from one side, quiet and unstyled documentary realism. No text. Vertical 9:16 composition.
Seedance motion
Almost no movement. She blinks slowly and breathes. Grey light shifts faintly across the room. The camera is locked off and completely still. No subtitles, no captions, no text overlay.

TYPE 16 · The eight categories 0:52–0:57

LYME · ALPHA-GAL · CO-INFECTIONS · TREATMENTS · PEDIATRIC · RESEARCH · MIND & BODY · LIVING WITH IT

Free to produce Typography, struck one at a time on the beat. No generation needed — this is built in the edit.

This section is doing real work: someone who thinks "I already know about Lyme" hears alpha-gal and mind-and-body and reconsiders. When speakers are confirmed, their headshots drop straight into this slot — the structure already has a hole shaped like them.

TYPE 17 · End card 0:57–1:04

THE TICK-BORNE ILLNESS GLOBAL SUMMIT · OCTOBER 8–11, 2026 · FREE & ONLINE

Free to produce Already built and reusable across all four ads — logo, dates, free and online, on cream.

05Before anything runs