Ad 2 of 4 · The Tick-Borne Illness Global Summit · Production sheet
Nothing here is approved yet. Alicia needs to read the script and see the tick character before this gets built. The body-check line (behind the ears, hairline, waistband, behind the knees) is standard public-health guidance rather than medical advice — but her name is on this, so it is her call, not ours.
One idea carries this ad: two worlds, cut against each other. The world you see — an ordinary lawn, an ordinary afternoon — and the world that is actually down there, where the ticks are an armoured legion waiting on lawn chairs for the picnic to start. The joke is that they are organised and we are not.
The legion belongs to this ad only. Ads 1, 3 and 4 get their own visual worlds so the four never look like the same video four times.
Alicia's voice. Copy this straight into ElevenLabs — it is clean spoken text with no stage directions to strip out.
Measured from the v4 take: 63.9 seconds. 51.7 seconds of speech and 12.2 seconds of pauses across 37 breaths, which works out at 203 words per minute. Conversational is 140–160 and broadcast voiceover is 150–170, so this take is rushing — and it is still over a minute long.
Slowing the read down would push it past seventy seconds. The only fix that helps both problems is cutting words. See the note below.
Before you go outside today — Do you know how to get a tick off? Yeah! I'm talking to you! Not think you know. Actually know. Here's the thing. You picture woods. Hiking. Camping. Nope. Edge of your lawn. The leaf pile by the garage. The long grass behind the soccer field. Not a question. That's where they are. Which is where you already are. So — two minutes when you come inside. Behind the ears. The hairline. The waistband. Behind the knees. The spots everybody skips. Still with me? Good. Harder ones. How do you get one out — properly? What do you do in the first hour? The first twenty-four? And weeks later, when everyone's forgotten there was a bite — what are you watching for? Yeah. Nobody tells you that part. So we're telling you. All of it. Lyme. Alpha-gal. Co-infections. Treatments. Pediatric. Research. Mind and body. And how to actually live with this. Four days. Free. Online. The Tick-Borne Illness Global Summit, October eighth to eleventh. Fill your arsenal before you need it.
Why this should sound less robotic than the last take. Short sentences and direct questions are what ElevenLabs handles best — question marks give it real intonation. Long winding sentences are what make it drone. You should not need to change a single setting.
Four models, each doing the one thing it is best at. All available on fal.ai.
| Model | Job | Why this one |
|---|---|---|
| Flux | Still images of the real world | Best photoreal stills. Everything ordinary — lawns, tweezers, a clock — starts here. |
| Nano Banana | The tick character, and every scene it appears in | The only one that reliably keeps a character looking like itself across many images. This is what stops you ending up with twelve different ticks. |
| Seedance | Turning stills into 5-second clips | Strong camera movement for the money. Feed it a still, give it the motion, get a clip. |
| Veo | The three human reaction shots only | The only one that does convincing faces and lip-sync with audio. Expensive, so it is spent on three clips and nothing else. |
Put no subtitles, no captions, no text overlay in every video prompt.
These models like to burn their own captions into the picture, and once they are there they cannot
be removed cleanly. Every prompt below already includes it. If text shows up anyway, regenerate.
Budget three or four takes per shot. A head turn with lip-sync is the hardest thing to ask for and misses often. So does anything with many small creatures in formation.
One image. Everything else in the legion world is generated from it.
Make them funny-menacing, never lovable. Scrubbing Bubbles are adorable because they are the hero — these are the villain.
The comedy engine is the mismatch: magnificent armour, disgusting body. Beautiful craftsmanship wrapped around something bloated, heavy and overfed that has clearly been eating well for a long time. Engorged is also what a fed tick actually looks like, so the joke is accurate as well as funny. Heavy-lidded and unhurried — they are not chasing you, they are waiting, because they know you are coming to them.
Character design sheet, stylized 3D animated creature. A tick reimagined as a gluttonous ancient warrior: a heavy, swollen, engorged oval body, visibly overfed and sluggish, plated in beautiful burnished bronze lamellar armor that strains and gaps around its bulk. Eight short thick legs. An ornate round shield with embossed detail. A tall red horsehair crest running along its back. The armor is genuinely handsome and finely crafted; the body inside it is grotesquely well fed. Heavy-lidded, smug, unhurried, in no rush whatsoever. Three-quarter view, neutral grey background, soft studio lighting, high detail, cinematic CGI render, square composition.
Flux or Nano Banana — whichever gives you a creature you like. Generate plenty. This single image sets the look of the whole ad.
Keep the genre, avoid the property. Ancient warriors, bronze, shields and phalanxes are a genre and are safe to use. Do not name or copy a specific film's characters, logos or shots. Fan-made political videos get away with that; a branded promotion for a ticketed event does not.
Every prompt below is written in labelled sections rather than one long sentence. These models read that structure and it stops details getting lost in a run-on paragraph.
| Section | What goes in it | Stills | Video |
|---|---|---|---|
| Style | The hybrid: real environment, animated creatures | yes | yes |
| Character Style | The tick, and a reference to @Image1 so it stays consistent | yes | yes |
| Lighting & Environment | Time of day, light direction, what is photoreal | yes | yes |
| Subject | Who is in frame and what their mood is | yes | yes |
| Composition | Lens, height, framing, ratio | yes | — |
| Action Sequence | The camera move and what moves in the shot | — | yes |
| Audio | Ambience only. Never music | — | yes |
| Negative | The no-captions guard | yes | yes |
The single most important line is the Style one. Saying photorealistic environment, stylized 3D creatures composited into it is what gives you a real lawn with animated ticks on it. Without it the model makes the whole frame a cartoon, and the joke dies — the joke only works if the lawn is unmistakably your lawn.
@Image1 means your character image. Attach the tick you generated in section 03 as the reference, and that tag points the model at it.
These models respond to camera language, but only if you name the move. Drop one of these phrases into any motion prompt.
| Move | Phrase to use | Good for |
|---|---|---|
| Push in | the camera pushes in slowly toward the subject | Building pressure. Safest move there is. |
| Pull back reveal | the camera pulls back and rises, revealing the wider scene | Turning a detail into a context. Your shot 9. |
| Aerial descend | the camera begins high above looking down, then descends smoothly and tilts forward until it settles at ground level | Grand entrances. Big, cinematic, expensive-looking. |
| Orbit | the camera arcs slowly around the subject, staying low | Making a hero of something. Your commander shot. |
| Tracking | the camera tracks backwards low to the ground as the subject advances | Anything marching toward you. |
| Rack focus | a slow rack focus from the foreground to the subject behind | Two-things-in-one-frame. Very cheap, very effective. |
| Whip pan | a fast whip pan to the right, motion blurred | Hard cuts between beats. Use sparingly. |
| Snap zoom | a fast snap zoom pushing into the face | Reactions. Your three turns. |
The rule that matters most: move the characters, not the camera. The commonest failure in AI video is a gorgeous camera move gliding over a scene where nothing is alive — a diorama, not a shot. If the only movement in your prompt is the camera, that is exactly what you will get back.
Give the creatures real verbs: drinking, pointing, laughing, hauling, arguing, giving orders, scratching, falling behind. Then let the camera do something simple, or nothing at all. A locked-off camera on a scene full of life beats a crane move over a statue every time — and it generates more reliably, because the model has less to keep track of.
A full 360 will not survive one clip — and you already worked this out yourself. Image-to-video models generate about five seconds, and they lose track of what the back of a subject looks like somewhere past halfway. Ask for a complete circle and it warps.
Do it as two clips and cut between them. Roughly 180 degrees each, from two different starting positions. Cut on the movement and the eye reads it as one continuous sweep — this is how it is done in real films too, and it is more useful than a true 360 because you get two usable shots instead of one.
Your instinct here is right and it is the cheapest way to make a small amount of footage feel like a lot. Generate the still once, then get a second still of the same scene from the opposite side, and cut between them. Two shots, one setup. Here is that pair for the signature lawn-chair scene.
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. High wide aerial view looking down at the boundary where a mown suburban lawn meets long unmown grass. Three heavy engorged armored warrior ticks lounge in miniature folding lawn chairs at that edge, seen from above, bronze armor catching the light. Beyond them, a suburban family picnic on the open lawn. Warm late-afternoon sunlight, long shadows, cinematic CGI. No text, no subtitles. Vertical 9:16.
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot, one uninterrupted crane move from high above down to ground level. Smooth stabilised camera, no cuts. Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below. Lighting & Environment: Fully photorealistic. Late afternoon in an ordinary suburban back garden, roughly an hour before sunset. Warm low golden sunlight, long soft shadows stretching across the mown lawn. Fine pollen suspended in the air. The lawn, the boundary of long unmown grass, the fence line and the family picnic on the open grass are all live-action realistic. Subject: Three heavy engorged armoured warrior ticks slouched in miniature folding lawn chairs at the boundary where the mown grass meets the long grass. From above they are three small bronze shapes at the edge of an ordinary garden; as the camera arrives at their level they resolve into unmistakable armoured warriors, entirely at their ease. Action Sequence: The shot begins high above the garden looking straight down, the whole lawn visible with the picnic laid out on it and the long grass edging one side. The camera descends smoothly and steadily, tilting forward as it falls, until it settles at grass level facing the three creatures head-on. As it arrives they are mid-conversation and carry on regardless: one is fanning itself slowly with a scrap of dry leaf, another is tipping a tiny bronze goblet to its mouth with both forelegs and draining it, the third heaves itself upright out of its chair with visible effort, shields its eyes with one leg to squint toward the picnic, then drops heavily back down and settles in to wait. None of them acknowledges the camera. Grass sways gently around them. Audio: Air moving past the camera during the descent, settling into quiet suburban late afternoon. Distant muffled laughter and conversation. Birdsong. A light breeze through dry grass. No music. Negative: No subtitles, no captions, no text overlay, no on-screen graphics.
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Extreme macro at ground level, camera positioned low behind three miniature folding lawn chairs, looking past the backs of three heavy engorged armored warrior ticks toward a blurred suburban family picnic in the distance. Their red crests and shield edges visible from behind. Warm late-afternoon backlight, shallow depth of field, cinematic CGI. No text, no subtitles. Vertical 9:16.
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot. Extreme macro perspective at ground level, camera height roughly two centimetres, with natural micro-shake as if a real macro rig were being walked slowly through grass. Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting from the low sun. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below. Lighting & Environment: Fully photorealistic. Late afternoon in an ordinary suburban back garden, roughly an hour before sunset. Warm low golden sunlight raking across from behind the creatures, backlighting the grass so individual blades glow translucent green. Long soft shadows. Fine pollen and dust suspended in the light. Slight atmospheric haze for depth. The mown lawn, the boundary of long unmown grass, the wooden fence and the blurred family picnic in the far background are all live-action realistic. Subject: Three heavy engorged armoured warrior ticks slouched deep in miniature folding lawn chairs at the boundary where the mown grass ends, seen from behind. Utterly relaxed and unhurried. One has a leg crossed. Their shields are propped in the grass beside them. They are not hunting — they are waiting, comfortable and patient, because they know the picnic is coming to them. Action Sequence: The shot begins low and close behind the three lawn chairs. The creature on the left leans over and nudges the one beside it with an armoured foreleg, then lifts a leg and points lazily toward the distant picnic. The middle one turns its whole heavy body to look, its belly shifting visibly under the strained armour, and lets out a slow satisfied laugh that shakes its plating. The one on the right raises a tiny bronze goblet in a lazy toast toward the picnic without bothering to look at it, drinks, and lets the goblet hang. Meanwhile the camera arcs slowly to the right around the group, roughly a hundred and eighty degrees, staying at grass level, so they turn from silhouettes into three-quarter profile as the low sun swings around to catch the bronze. Grass blades pass through the foreground. The camera move is slow and secondary — the performance is the three creatures. Audio: Quiet suburban late afternoon. Distant muffled laughter and conversation from the picnic. Birdsong. A light breeze moving through dry grass close to the microphone. The faint creak of a small folding chair. No music. Negative: No subtitles, no captions, no text overlay, no on-screen graphics.
Twenty shots, about 53 seconds. Built against the real v4 take — 63.9 seconds. These timings are scaled to the finished audio, so the shot list fills the actual runtime. Exact caption sync gets locked on the first picture render, when you watch it back and tell me which lines land early or late.
Ten of them are footage you already have, or typography that renders for free — so this is roughly twelve new generations, not forty.
ON SCREEN BEFORE YOU GO OUTSIDE TODAY → hard cut → WAIT, WHAT?
She is mid-step, heading out. The turn lands exactly on the question — "do you know how to get a tick off?" is what stops her. The whole ad hangs off these four seconds.
Medium close-up, 50mm lens, shallow depth of field. A woman in her thirties in a casual jacket stands at a back gate in a sunlit suburban garden, one hand on the latch, mid-step, about to head outside. She whips her head around toward the camera, startled and slightly amused, and says clearly: "Wait — what?" Her mouth is clearly visible and in sync with the line. Handheld camera with a fast snap zoom pushing into her face on the turn. Warm late-morning backlight, cream and sage tones, natural documentary realism. Ambient garden sound only, birdsong and light breeze. No music. No subtitles, no captions, no text overlay. Vertical 9:16.
ON SCREEN YEAH. YOU.
Half a second each, back to back. Three different people caught heading outside says this is everybody faster than any line of script could.
Medium close-up, 50mm lens. A man in his forties on a front porch, dog lead in hand, mid-stride toward the steps. He turns his head sharply to camera, eyebrows raised, and says: "Wait — what?" Handheld, fast snap zoom on the turn. Bright morning sun, warm cream and sage tones, natural documentary realism. Ambient suburban sound only. No music. No subtitles, no captions, no text overlay. Vertical 9:16.
Medium close-up, 50mm lens. A teenage girl with a sports bag over one shoulder walking away across a grass field, late afternoon. She spins around toward camera, half-laughing, and says: "Wait — what?" Handheld, fast snap zoom on the turn. Golden low sun, long shadows, cream and sage tones, natural documentary realism. Ambient outdoor sound only. No music. No subtitles, no captions, no text overlay. Vertical 9:16.
ON SCREEN ACTUALLY KNOW.
First look at the enemy, and he is not remotely worried about you.
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens, shallow depth of field. The creature is clamped onto the skin of a human forearm, turning its head to look directly into the lens, entirely unbothered. Fine golden arm hair rising around it like a forest. Warm indoor daylight, cinematic CGI, humorous and faintly sinister. No text, no subtitles. Vertical 9:16.
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot. Extreme macro, very shallow depth of field, a slow push-in on a static subject. Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below. Lighting & Environment: Fully photorealistic. Warm indoor daylight from a window, soft and directional. Real human skin rendered in full photographic detail — pores, texture, fine golden hairs rising around the creature like a forest, a faint sheen on the surface. Only the creature is animated. Subject: A single heavy engorged armoured warrior tick clamped onto the skin of a human forearm, already settled in and entirely unbothered by being observed. Its bulk suggests it has been there a while. Action Sequence: The shot opens tight on the creature settled on the skin, feeding. Its body swells slightly as it drinks. It stops, pats its own distended belly twice with a foreleg, and gives a slow satisfied shudder that ripples through the armour plates. Then it notices the camera, turns its head, holds the look for a beat — entirely unbothered — and flaps one leg dismissively at the lens as if shooing it away before settling back down to feed. The fine hairs around it shift. The camera pushes in very slowly throughout, ending closer than is comfortable. Audio: Quiet indoor room tone. Faint distant household sound. The small dry creak of armour settling. No music. Negative: No subtitles, no captions, no text overlay, no on-screen graphics.
ON SCREEN YOU PICTURE THIS
Wide shot, 24mm lens. A dark dense forest interior, tall pines, deep shadow, mist between the trunks, a single shaft of cold light falling through. Ominous and cinematic, desaturated blue-green palette, the classic idea of dangerous wilderness. No people, no creatures. Vertical 9:16 composition.
The camera begins high above the treetops looking down, then descends smoothly between the trunks and tilts forward until it is looking into the dark forest interior. Mist drifts across the shaft of light. Ominous and still. No subtitles, no captions, no text overlay.
ON SCREEN NOPE
One second. Hard cut from that forest to a completely boring lawn. The joke is the flatness.
Reuse you may already have this — check s2.1–s2.4 in your existing clips before generating.
Wide shot, 35mm lens, locked-off static camera. A completely ordinary suburban back lawn on a bright overcast afternoon. Mown grass meeting a strip of long unmown grass and a pile of dead leaves by a fence. Nothing unusual, no creatures, no people. Flat neutral daylight, no hard shadows, documentary realism, deliberately mundane. Vertical 9:16 composition.
The signature shot of the whole campaign. If only one image from this ad gets screenshotted and passed around, it will be this one.
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens, camera at ground level among grass blades. Three of the creatures, bloated and heavy, slouch in miniature folding lawn chairs at the boundary where mown grass meets long unmown grass, bronze armor glinting, shields propped beside them, one with a leg crossed, completely relaxed. Far behind them in soft focus, a blurred suburban family picnic on a bright lawn. Warm late-afternoon sunlight, shallow depth of field, cinematic CGI, humorous but quietly ominous. No text, no subtitles. Vertical 9:16.
One of the creatures turns its head to watch the distant picnic. Another shifts in its chair. Grass sways gently around them. The camera drifts slowly forward at ground level. No subtitles, no captions, no text overlay.
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens. A small military encampment of the bloated armored creatures built into a pile of dry brown leaves beside a garage wall, tiny bronze shields stacked in pyramids, small red banners on twig poles, one sentry standing watch on a leaf edge. Late afternoon sun raking low, warm browns and bronze, cinematic CGI, funny and epic. No text, no subtitles. Vertical 9:16.
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot. Extreme macro at leaf level, a lateral tracking move that resolves into a push-in. Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below. Lighting & Environment: Fully photorealistic. A drift of dry brown leaves banked against a garage wall, late afternoon, low raking sun coming in almost horizontally and throwing long shadows between the leaves. Warm browns, ochres and bronze. Real leaves, real brickwork, real light. Subject: A small military encampment of bloated armoured warrior ticks built into the leaf pile. Bronze shields stacked in neat pyramids, small red banners on twig poles, a single sentry standing watch on a leaf edge above the camp. Settled, organised, clearly long-established. Action Sequence: The camp is busy and the camera simply moves through it. Two creatures haul a bronze shield up the slope of leaves together, straining and slipping. Another hammers a twig banner pole down into a leaf with the flat of its sword, three heavy blows. One lies flat on its back near the fire with its legs in the air, fast asleep and snoring, armour unbuckled. A sentry paces the ridge of the leaf pile, stops, scratches itself vigorously under a plate of armour, then resumes pacing. The camera tracks slowly right to left past all of it at leaf level, leaves passing through the foreground, then eases into a gentle push toward the sentry as it turns its head to look off toward the house. Audio: Dry leaves rustling close to the microphone. A light breeze. Distant suburban ambience, a car passing somewhere far off. The small creak of armour. No music. Negative: No subtitles, no captions, no text overlay, no on-screen graphics.
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Low angle extreme macro, 24mm lens at ground level. A tight phalanx of dozens of the bloated armored creatures advancing in slow heavy formation through towering blades of grass beside a soccer goal post, shields locked, red crests bobbing in rhythm, pollen and dust hanging in shafts of light. Epic battle staging played at insect scale. Golden backlight through the grass, deep greens and bronze highlights, cinematic CGI, heroic and funny. No text, no subtitles. Vertical 9:16.
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot. Low angle at ground level looking slightly up, camera retreating steadily ahead of the advancing formation. Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below. Lighting & Environment: Fully photorealistic. The scrubby long grass at the edge of a municipal sports field, early evening, a soccer goalpost visible out of focus in the background. Low golden sun behind the formation, backlighting the grass so the blades glow and the creatures read partly as silhouettes with bronze edges. Pollen and dust hanging in the shafts of light. The grass, the goalpost and the field are all live-action realistic. Subject: A tight phalanx of dozens of heavy engorged armoured warrior ticks advancing in slow, deliberate formation through towering blades of grass. Shields locked edge to edge, red crests in ordered rows. Their weight makes them unhurried rather than slow — this is an army that has never once had to run. Action Sequence: The formation advances out of the deep background. On the first beat every shield slams up into place in perfect unison with a single hard clap, and the front rank locks. The creatures step forward together in slow heavy rhythm, crests jerking with each stride, armour plates grinding. At the flank a commander raises a short bronze sword, thrusts it forward, and the whole line answers with a shout and quickens its step. At the very back one straggler, fatter than the rest, falls behind, scrambles, and shoves its way back into line. The camera sits low among the grass and retreats ahead of the advance at the same pace, holding the front rank at constant size so the march feels relentless. Grass sweeps through the foreground. The formation never breaks step. Audio: A distant, steady, rhythmic tread. The dull repeated clatter of small shields knocking together in time. Grass rustling heavily. A light evening wind. Distant birdsong. No music. Negative: No subtitles, no captions, no text overlay, no on-screen graphics.
ON SCREEN WHERE YOU ALREADY ARE
This is the most important cut in the ad. Same framing as shot 6, legion gone, and a real child runs across the same grass. The cut says the thing the script has been trying to say in words: it looks ordinary, and it isn't. Match the framing deliberately.
Wide shot, 35mm lens, camera low near the ground. The boundary of a mown suburban lawn where it meets long unmown grass, completely empty and ordinary, no creatures. A young child in a yellow raincoat runs across the grass in the middle distance, laughing, oblivious. Bright natural afternoon light, documentary realism, warm cream and green tones. Vertical 9:16 composition.
The camera pulls back and rises from grass level, revealing the wider empty lawn, as the child runs across the frame. Grass sways. Bright and ordinary. Nothing else moves. No subtitles, no captions, no text overlay.
ON SCREEN TWO MINUTES
Reuse your existing s1.1 or s1.2
(back door, family coming in) should cover this without generating anything.
ON SCREEN BEHIND THE EARS → THE HAIRLINE → THE WAISTBAND
Comic and slightly horrifying, about a second and a half each. This is the practical information in the ad, smuggled in as a joke — which is exactly why people will remember it.
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens. Two of the bloated creatures pitching a tiny camp in the warm hollow behind a human ear, bronze armor glinting, a small red banner planted in the skin fold, thick soft hair rising like trees around them. Warm domestic evening light, cinematic CGI, comic and slightly horrifying. No text, no subtitles. Vertical 9:16.
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens. A column of the bloated creatures trudging single file along a human hairline as if crossing a mountain ridge, the hair rendered as a dense dark forest below them, shields on their backs, red crests in a row. Soft window light, cinematic CGI, epic scale played for laughs. No text, no subtitles. Vertical 9:16.
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same. Extreme macro, 100mm macro lens, static camera. Three of the bloated creatures rappelling heavily on tiny ropes down the elastic waistband of a pair of trousers, one bracing against the fabric, another looking up and gesturing an order. Warm interior daylight, cotton fibres huge and soft-focused, cinematic CGI, comic. No text, no subtitles. Vertical 9:16.
The camera arcs slowly around the subject, staying close. Small deliberate movements only: the creatures shift their weight heavily, a banner stirs, one turns its head. Keep the scene otherwise still. No subtitles, no captions, no text overlay.
ON SCREEN STILL WITH ME?
Using the heavy engorged armored warrior tick from the reference image, keep its design exactly the same but make this one more decorated and senior: heavier bronze plating, a taller red crest, a scarred shield. Extreme macro, 85mm lens. It stands on a blade of grass and turns slowly to face the lens with unmistakable confidence. Golden backlight, shallow depth of field, cinematic CGI, charismatic and smug. No text, no subtitles. Vertical 9:16.
Style: Hybrid visual style — photorealistic, documentary-level environment combined with stylized 3D animated creatures. The environment is fully live-action realistic; only the ticks are stylized 3D animation, seamlessly composited into the real world. Single continuous unbroken shot. Extreme macro, shallow depth of field, camera orbiting low and close. Character Style: The creatures from @Image1 are rendered as polished 3D animated characters with stylized proportions — heavy, swollen, engorged bodies plated in burnished bronze lamellar armour that strains and gaps around their bulk, ornate embossed round shields, tall red horsehair crests. Soft subsurface shading on the exposed body between the armour plates, clean rim lighting. Their design, armour detail and proportions remain perfectly consistent with the reference image. They interact realistically with the surrounding light — bronze catches the light, real shadows fall onto real surfaces, and bounce light hits them from below. This one is visibly the senior figure — heavier bronze plating, a taller crest, a shield scarred from use. Lighting & Environment: Fully photorealistic. Late golden hour at the edge of a suburban lawn. Hard warm backlight directly behind the subject creating a bright rim along the armour, the front of the creature falling into soft shadow. The background is a wash of out-of-focus green and gold. Real grass, real light. Subject: A single large heavy engorged armoured warrior tick, the commander, standing on a single blade of grass that bends visibly under its weight. Heavy-lidded, entirely unbothered, radiating the confidence of something that has never lost. Action Sequence: The shot begins on the creature in profile. It turns its heavy body toward the lens, plants its scarred shield down into the grass with a thud, and draws a short bronze sword. It levels the sword directly at the camera and holds it there, absolutely still, staring down the lens. Then its heavy belly begins to shake and it laughs — slow, wheezing, thoroughly amused — lowering the sword as it does. The grass blade flexes under the shifting weight. The camera only arcs a little, staying low and close; the performance belongs entirely to the creature. Audio: Quiet golden-hour ambience. A light breeze through grass. Distant birdsong. The faint creak of armour plates shifting. No music. Negative: No subtitles, no captions, no text overlay, no on-screen graphics.
ON SCREEN PROPERLY?
Macro shot, 100mm macro lens, static camera. A pair of fine-point stainless steel tweezers lying on a clean bathroom counter beside a folded towel, untouched. Soft morning light through frosted glass, cream tiles and sage green, quiet domestic stillness, documentary realism. No people. Vertical 9:16 composition.
Almost static. A slow rack focus from the towel to the tweezers as the light shifts faintly. Nothing else moves. No subtitles, no captions, no text overlay.
ON SCREEN FIRST HOUR? FIRST 24?
Macro shot, 85mm lens, shallow depth of field, static camera. The face of a plain kitchen wall clock, second hand mid-sweep, warm afternoon light falling across it, a softly blurred kitchen behind. Documentary realism, cream and sage tones. Vertical 9:16 composition.
The second hand sweeps steadily around the dial. Light shifts very slightly across the face. The camera pushes in slowly. No subtitles, no captions, no text overlay.
ON SCREEN WEEKS LATER? → NOBODY TELLS YOU THAT PART
This is the most important shot in the ad, and it is the one you will be tempted to cut. Twenty seconds of jokes buys you these four seconds of truth, and those four seconds are what the ad is actually for. Without it this is a funny video about bugs. With it, it is a summit. No humour here at all — play it completely straight.
Medium shot, 50mm lens, static camera, shallow depth of field. A woman in her thirties sitting on the end of a sofa in flat grey afternoon light, still dressed, not doing anything, looking at nothing. Exhausted rather than sad. Muted desaturated interior, soft window light from one side, quiet and unstyled documentary realism. No text. Vertical 9:16 composition.
Almost no movement. She blinks slowly and breathes. Grey light shifts faintly across the room. The camera is locked off and completely still. No subtitles, no captions, no text overlay.
LYME · ALPHA-GAL · CO-INFECTIONS · TREATMENTS · PEDIATRIC · RESEARCH · MIND & BODY · LIVING WITH IT
Free to produce Typography, struck one at a time on the beat. No generation needed — this is built in the edit.
This section is doing real work: someone who thinks "I already know about Lyme" hears alpha-gal and mind-and-body and reconsiders. When speakers are confirmed, their headshots drop straight into this slot — the structure already has a hole shaped like them.
THE TICK-BORNE ILLNESS GLOBAL SUMMIT · OCTOBER 8–11, 2026 · FREE & ONLINE
Free to produce Already built and reusable across all four ads — logo, dates, free and online, on cream.